A number of Lolitas have expressed concern about people simply getting the wrong idea about what Lolita is based on these shows, and it's a very real concern, as the people featured on these programs, if relatively normal outside of the show, are edited in ways that are intended to make your average viewer think "what a weirdo!". In these "Living Doll" shows and articles Lolitas are often painted as juvenile fame obsessed losers who have little interests beyond wigs, fake eyelashes, and the color pink, and it's this idea that most people are fighting against, not necessarily Lolita's association with dolls.
How do I personally feel about this term being applied to Lolitas? Honestly, as someone who has been a Lolita for a very long time, I find it very difficult to muster up the effort to really care what outsiders to the fashion think about it. I've been around long enough for strangers to have thought we were all self-harming emos, Harajuku obsessed Gwen Stefani fans, or Lady Gaga clones, and then promptly forget they ever thought these things about us in the first place. This new "Living Doll" stereotype is just another on a long list of annoyances. In general I feel kind of apathetic about being called a "Living Doll" by outsiders, it's annoying because it's not true, but there's pretty much a guarantee that if someone thought I was some sort of Human Barbie Doll just because I wear Lolita and they saw a reality show that featured the fashion, they probably would have thought something equally silly if they hadn't seen the show.
What do you think about using the term "Living Doll" for Lolitas? Do you find it to be a less controversial term than "Lolita" and an easy way to explain the fashion to outsiders? Or do you try to distance yourself as much as possible from the hightly-edited antics of "weirdo watching" reality TV?