|Minori in Shironuri
Perhaps the most famous Shironuri artist is Minori. She takes heavy inspiration not from the creepy and grotesque, but from nature and creates a soft and ethereal look that is a fresh take on the style. It is all at once girly and otherworldy, even beyond just the makeup, the hair and fashion choices look to be inspired by current Dolly Kei, Cult Party, and Mori trends. Layers of soft vintage chiffons are combined with faded flowers and vines!
While it's Minori's version of Shironuri that most people think of when they hear the word, there are many different Shironuri styles, as a quick glance at the infamous White Face Monster Party will show you, many of which are inspired by more traditionally grotesque looks.
How do you make this look work for Lolita? Personally I think the answer to this question is largely to master the makeup. The old "rule" still holds true, sloppily applied makeup will ruin whatever sort of look you happen to be going for! Luckily for us all, Minori has a pretty well done video on how she applies her makeup.
After a coat of white face paint, the Shironuri style is really so varied (afterall, Minori's ethereal look is just one of many possibilities within the Shironuri style) that you can basically do as you please, and that's exactly what people have been doing the world over since this look took off in recent years! However, there are a few trends that I've noticed within the style that seem to compliment the Lolita fashion very well. Please keep in mind that these are not "official" style names, and I am absolutely not the authority to go around dishing out names to these styles, I am merely pointing out the different types of stylings and themes within the Shironuri fashion, and even then, only the ones that I think mesh particularly well with the Lolita fashion.
Of course, none of these are really "everyday" looks, but that's really the beauty of fashions like this. You don't have to wear it every day for it to still be something special, a way for you to express a maybe more elaborate and extreme aspect of your style or personality. I know with things like this a lot of Lolitas cry "But it makes it look like a costume when you wear that with Lolita!" which I always thought is such a silly cry, because your average person thinks we're in costume already, why hold back on something you really want to do for the sake of their opinion?
You can find more Shironuri inspiration on the tumblr, Shironuri Wonderland. I would also really recommend this article about Tsunoshi, another well-known Shironuri. What do you think of this style? Do you think a coat of white paint is enough to ruin any Lolita outfit, regardless of how well it's done, or are you as excited as I am to see people take the term "over the top" to the extreme?