Moitie's New Alchemy Print

Moitie is a brand that I definitely have a love/hate relationship with. Sometimes they completely blow me out of the water with designs that I find incredibly unique and cool, other times they release stuff that I find so boring that I begin to suspect that the whole brand is just an elaborate joke set up by Mana. I can imagine Mana in his mountain-top gothic castle cackling over designs for a pair of plain black pants, tie-dye shirts that look like they were designed for trendy grandmas, and plain black turtlenecks.

Their recent design was definitely something that really reminded me of my love/hate relationship with the brand. At first, upon seeing the design picture I thought "Oh wow! That is a really cool looking design! The writing in the background is so cool, and I like all the different images!" Then seeing it on an actual dress made me change my mind completely. What might make a cool border image turns into an awkward print on a ho-hum dress design.

Moitie is famous for making simple yet striking designs, and Gothic minimalism seems to be their motto, but, to me, the minimalist dress design, plus a giant cluttered print just looks like Angelic Pretty gone Goth. Which might be a neat thing, but I just find it really awkward coming from Moitie. I think it's almost like they're trying to jump on the OTT trend a year too late.

I would love to see an alchemy themed print from Moitie, with magic circles, alchemical symbols, and I'd even be cool with some crosses and roses thrown in, but I can't help but wish they used this idea for one of their more classic screen printed designs. I think that this way it would have definitely been undeniably Moitie and not so much Moitie does Angelic Pretty.